500 Years

I had to skip over the 500th anniversary of Martin Luther’s 95 Theses publication last week for an urgent message about Georgia football… In the 16th century Christianity was in trouble. The Roman Catholic Church refused to let the Bible be translated into the common tongues of the people, preached that good works would lead […]

Cheers

What’s the mark of a good commercial? What defines an ad’s success? Online views? Click through rate? Generated web traffic? New sales? I think it’s time we set a new standard. I was down in St. Simons with friends for the Georgia-Florida (get the order right) game this weekend.  An ad came on showing fans […]

Automation

Which side of your teeth do you start with when you brush them? Haven’t thought about it lately? But I’d wager like me, you follow the same path every day. We automate tasks all the time. From repetitive, mundane tasks like emptying the dishwasher to navigating our route to work and even the “How was […]

Help Wanted

99% of all commercials we see on television are direct to consumer sales or promotions. We’re sold everything from luxury cars to razors, but it’s very rare to see any commercial that doesn’t end with a price tag. While so called “Brand Building” ads are rare, they do happen. The P&G “Thank You, Mom.” campaign […]

The Back vs. The Bottom

This is one of the great debates in life (I say somewhat sarcastically). But let me explain… I was recently building a couple light boxes for work (3’ x 4’ tables with interior lights shining up through layers of frosted glass). I’ve finished constructing the box and wiring it up and I decide to finish […]

Engineering a Miracle (Part 2)

Two weeks ago we looked at the Miracle on the Hudson and discovered that miracles rarely “just happen”. Often, they are engineered. Captain Sullenberger said it was the 42 years of small deposits in the bank of experience, education, and training that allowed him to make such a big withdrawal on that fateful day. Today, […]

Perspective

This week we interrupt your regularly scheduled blog post to bring you a short case study on perspective. If you watched the controversial ending to the Falcons vs Lions game yesterday, you probably already know where I’m going with this. The Lions are driving with less than two minutes to go. Down by four, a […]

Engineering a Miracle

We’ve all heard the story of the 2009 “Miracle on the Hudson”. A routine flight from NYC to Charlotte loses both engines after striking a flock of geese shortly after takeoff. Chesley “Sully” Sullenberger, the heroic pilot memorialized in the 2016 film, glided the plane to an emergency landing on the Hudson River. In controlled flight […]

Summer Snowballs – Turn The Flywheel

In his classic Good to Great, author and business researcher Jim Collins gives us this analogy: “Picture a huge, heavy flywheel—a massive metal disk mounted horizontally on an axle, about 30 feet in diameter, 2 feet thick, and weighing about 5,000 pounds. Now imagine that your task is to get the flywheel rotating on the […]

Summer Snowballs – Eat That Frog

In the middle of a series about momentum where we’ve explored rolling snowballs and Navy bed-making advice, today’s lesson might be the strangest yet: How to eat a frog. The essence of momentum is getting things done. In week one, Dan Rockwell reminded us that excitement happens at the beginning of new tasks but momentum […]