What’s the mark of a good commercial? What defines an ad’s success? Online views? Click through rate? Generated web traffic? New sales? I think it’s time we set a new standard. I was down in St. Simons with friends for the Georgia-Florida (get the order right) game this weekend.  An ad came on showing fans […]


Which side of your teeth do you start with when you brush them? Haven’t thought about it lately? But I’d wager like me, you follow the same path every day. We automate tasks all the time. From repetitive, mundane tasks like emptying the dishwasher to navigating our route to work and even the “How was […]

Help Wanted

99% of all commercials we see on television are direct to consumer sales or promotions. We’re sold everything from luxury cars to razors, but it’s very rare to see any commercial that doesn’t end with a price tag. While so called “Brand Building” ads are rare, they do happen. The P&G “Thank You, Mom.” campaign […]

Engineering a Miracle

We’ve all heard the story of the 2009 “Miracle on the Hudson”. A routine flight from NYC to Charlotte loses both engines after striking a flock of geese shortly after takeoff. Chesley “Sully” Sullenberger, the heroic pilot memorialized in the 2016 film, glided the plane to an emergency landing on the Hudson River. In controlled flight […]

Poke The Box

When was the last time you did something for the first time? That’s the opening line of Seth Godin’s Poke the Box, a manifesto about producing something that’s scarce, and therefore valuable. This is a book for a generation that’s been taught to follow the right path to stop waiting for a road map and […]

Booster U

This week is Booster University. The one time our entire full-time team comes together in Atlanta to prepare to make the next school year our best yet! Every year around this time I’m reminded of the first time I heard about Booster, now 7 years ago. I was a Junior in college, working a summer […]


Even casual observers are familiar with Impressionism, perhaps the most famous movement in art history. Sweeping through France in 1870’s and 1880’s, names like Monet, Renoir, Pissarro, Degas, and Cezanne are familiar in many households today. The name for this movement comes from this painting by Claude Monet. “Sunrise Impression.” Part of what makes Impressionism […]

Hard Work

Game three of the NBA Finals. Warriors have won the first two games so now, back in Cleveland, it’s a must-win game for the Cavs. Though the Warriors’ high powered offence got off to a fast start, the Cavs battled back to take the lead, thanks in large part to a heroic effort by Lebron […]

Here’s our Secret Sauce

McDonald’s Big Mac sauce is delivered to restaurants in pre-sealed containers, and not even employees know what the actual ingredients are. Despite their dog Duke’s best efforts to sell it, Bush’s Baked Beans attributes their success to a secret family recipe, which has been passed down from generation to generation. Coke-a-Cola’s secret recipe famously sits […]

The Lie of Ty

When we were moving out of our apartment this spring we decided to get rid of some of my old PlayStation 2 games (circa 2000). Many of them were worthless but a few of them sold for good money and a couple sold for more than they we bought them for! Which, of course, reminded […]