What’s the mark of a good commercial? What defines an ad’s success? Online views? Click through rate? Generated web traffic? New sales?
I think it’s time we set a new standard.
I was down in St. Simons with friends for the Georgia-Florida (get the order right) game this weekend. An ad came on showing fans of opposing teams helping each other when their cars broke down on the way to the game.
Here’s the ad in its entirety:
When it was over, as the Chick-Fil-a logo came on the screen, a remarkable thing happened. My friends started cheering!
That’s my new standard for TV commercials. Audible applause.
That’s how high the bar was just set. If your ad doesn’t make me want to stand up and cheer for you in front of my friends, it’s no longer good enough.
What does it take for your advertisements to get that reaction?
A clever script and good acting? Sure. A company fans recognize? Yes. A product fans love? Definitely.
But it’s much, much more than that.